The Three-Phase Plan
Three phases, worked in sequence, from pricing through the purchase on the other side.
Phase 1 — Net Proceeds Maximization
Pricing starts with an appraiser-grade comparable analysis, not a listing-portal estimate — the same evidence base we use for every Pricing Strategy Review. From there we rank preparation items by return: the paint, flooring, and staging moves that move price, and the ones that don't pay for themselves. Net proceeds also has to account for New Jersey's seller-side transfer costs, which are easy to underestimate. Between the state's Realty Transfer Fee and the Graduated Percent Fee (mansion tax) that applies above $1M, seller-side transfer costs typically run in the range of 1.5%–2% of the sale price — a number that belongs in your pricing strategy from day one, not a surprise at the closing table.

Phase 2 — The Gap Plan
Phase 3 — Deployment




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